Entry 2: Be a Manager.

The media event that i attended was the Countdown to 2011 Party at the Marina Bay Floating Platform.

The objective of this event is mainly to gather Singaporeans together to celebrate the beginning of the New Year. This event happens every year on the 31st of December and lasts through the night with performances, the countdown and fireworks to welcome the New Year.

The target audience would be the english speaking crowd in Singapore, because this event is organized by channel 5, while Singapore's chinese channel 8 has a separate countdown going on as well. This countdown party is also broadcasted to audiences at home through the television.

The countdown party is publicized using advertisements on television, as posters in public places such as in MRT stations and bus stops.

This event is covered very thoroughly by the media. After all, it is organized and set up by a media company. During the event, there is a live broadcast and the whole event is being broadcasted on television to more viewers at home. Also, there was an encore of the event being shown on television the following day. I think that Singaporeans appreciate the live broadcast of the countdown because they were able to watch it from the comfort of their own homes.

The success of the event is that the flow of the different artistes coming in to perform was very smooth and there were no major problems with the sound system, microphones etc. However, the failure of the event is that the people traffic was not very smooth. Many people were stuck in one place because the traffic was only one way. Also, the live audience were not able to leave the performance area smoothly and quickly. Perhaps the management could have created more exits for people to disperse easily instead of being stuck for a long time. Also, there could have been more security guards to direct the flow of traffic at the countdown party.